Often the hot topic of internet Audiology discussions and always way smarter about ears than we could ever dream to be, Caleb Rhodes quite literally grew up in the hearing aid industry. His family has owned Rhodes Centers for Better Hearing since 1953. That's 64 years, people.
A lot of people will tell you a lot of things about how to achieve longevity in the hearing industry. None of them will tell you that it's possible in a town of 1000 people. But it is.
Welcome to Brookport, Illinois.
Brookport is so small that Rhodes Centers for Better Hearing is the first thing that comes up on the town's Facebook page when you Google "Things to do in Brookport," as you might if you were a Decibels 180 consultant wondering what sort of mischief one could get in to after a long day of business consulting.
Other than hearing aids and a post office, there seems to be no mischief to be had in this town.
Rhodes Centers for Better Hearing may be in a small town, but they are mighty. They are killing it, to be exact. How? Well, for starters, they have better headshots than anyone in the business. I mean, good golly, could these people be any better looking?
Oh, and they take really, really good care of their customers. Maybe that's the key to 64 years of success :)
They also take really good care of their consultants, with a trip to the best Thai restaurant ever for lunch, Thai D! How could you not love a place with this warning printed atop their menu?
After lunch, we headed to Marion, Illinois. It seems that all Rhodes really do lead to Better Hearing!
Tomorrow we head down the street for some RV repairs, and then hopefully on to Indiana. Until next time, Kentucky!